Produce a fun and engaging set of videos for The Church of Jesus Christ of Latter-Day Saints that teaches the code of conduct and why it is so important. Scripts will be provided, and you can choose from one of three different creative approaches that The Church is interested in: 2D animation, motion-graphics, or live-action selfie-style.
Helping youth understand both what the code of conduct is/what the rules are and why living up to it is important for every youth to be safe, both physically and emotionally, and ensure that they all have a good experience at our FSY Conferences. That's something that The Church of Jesus Christ of Latter-Day Saints is paying special attention to with its FSY ("For the Strength of Youth") Conferences. They want to ensure that that this content is engaging for young people between the ages of 13 to 18. Now, in a recent focus group out of Brigham Young University, The Church's renowned university, researchers found that younger people enjoy learning rules from their peers, so they don't want those guidelines to feel like they're just coming down from a bunch of adults at the top - and that brings us to our objective here.
The Church wants you to create an engaging suite of three different 16x9 videos that can communicate the guidelines for peer listening in a way that feels authentic and relatable to young people, and that ultimately internalize the reasons for obeying the rules and the benefits to acting with inclusivity, kindness, and respect. The Church will be providing scripts for each video to address all the relevant subject matter, so you won't have to worry about that, but in terms of execution, they're actually open to exploring one of three different creative approaches, and they'd like you to propose what you feel would work best in this context. You'll need to really think about the audience, and how you can set the right tone and capture the right vibes for youth age 13 to 18.
The first option The Church would consider is some form of traditional 2D animation; the second option would be something driven by dynamic motion graphics, text, and illustrations; and the third option would be a live action video, especially if it can show a little behind the scenes. Whether you use dialogue or voiceover within those formats is up to you, and they aren't tied to any particular creative style within those approaches. Importantly, you'll work with the same budget and timing regardless of which approach you propose, but the Deliverables breakdown is slightly different for each option, so you'll want to keep that in mind. You want an engaging video that can communicate a lot of information, while staying relatable, fun, and engaging. Casting will be important, whether its on screen or just voiceover, so think about that up front, and how music, pacing, transitions, and other effects might help to elevate the message.
For your pitch, please indicate which of the three different creative approaches you'd want to move forward with. For any other questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 4 total video assets. Duration depends on the creative approach you take.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Youth ages 13-18
TONE/FEEL: Relatable, fun, engaging
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's music providers: Jingle Punks and Universal Production Music. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.