Fiat is known for funny, compelling creative. We want to focus on 4 different obsessed customers from all different backgrounds: a Dad, an Athlete, a Musician, and a Graduate Student. Within each spot, the vignettes are portrayed as the same long unbroken conversation that jumps time, locations, and characters; as if our Fiat owner is having the same conversation with everyone they meet. It’s going to leave you with 4 fun and compelling spots that will entertain and inform audiences :)