4 very different people, providing 4 different overviews on how the various design, performance, technology, safety & security aspects of the FIAT 500X affects them. EG; We could have a Rapper, Rapping about his awesome experience, while another geek / pop culture / fashionista gets analytical about the vehicle, while an athlete gets over passionate about why it's the best car for him/her. Each video can also be done in a different styles that speak to their personality / careers / audience.