Voiceover and text will provide step-by-step instructions as a model (differing in age and ethnicity from video-to-video) applies and removes a featured Exuviance product. Videos will be filmed on location in a bright, light bathroom. A mixture of ambient light and additional beauty lighting will be used. The camera will move fluidly with the action. By using a real bathroom, with augmented natural lighting and a hand-held camera the tone of the videos will be casual and inviting.