Shorten the beginning, his hamming it up distracts me from the point of the spot. I'd speed up the cuts too, between the cupcake messages. It's a cool idea, I think it needs to move to the resolution quicker once the viewer is in on the gag. IMHO.
Ryan Risley
07/01/2011
We filmed it with a "WTH" as an alternate (for "WTF") if needed :)