Design a flashy and modern static image that will serve as the home page design for T-Mobile's internal employee content hub, Magenta Influencers.
Magenta Influencers is T-Mobile's internal employee content hub, designed to provide employees with exclusive shareable social content about T-Mobile's business and offerings for use on their personal social media accounts, so they can stand out in a sea of sameness online, and relate to their already established audience. T-Mobile employees can socialize company announcements and campaigns, engage with real-time company announcements, and even participate in exclusive internal contests. The current webpage for the content hub has worked well in the past, but we're now looking for new imagery to replace the background - something flashy, modern, energetic, and edgy.
For this, we need a skilled graphic designer to create one static image that will serve as the home page background on the new Magenta Influencers site. We're looking for dynamic illustrations that have a thrilling and energizing aesthetic - perhaps even a little unexpected playfulness, but nothing that you'd really call "quirky" or "corporate." We want the artistry of the asset to shine, and hook audiences, so we expect that you'll want to lean heavily on 2D and mixed media styles, and 3D if it makes sense, along with some clever use of typography. At the root of the company, T-Mobile is all about technology and telecommunications, although we don't want another boring tech page, after all, T-Mobile is known as the "Uncarrier" and is all about their Magenta (#E20074) color. Overall, we want to infuse this webpage with fun, dynamic, vibrant colors and visuals that scream cool, sophisticated, and fun.
Importantly, the home page will still contain the "Let's Go" button and the description that you see in the current version, so you'll need to make room for those elements to be laid on top of your design. Your design should also include the Magenta Influencer logo in some fashion, but please note that it will also be in the top left corner of the page, similar to the DreamTM logo that is currently on the page. You should make sure that electronic devices are included in some shape or form, since devices since employees are sharing the content they receive from this hub either on mobile or desktop and they are the 'influencers' serving as brand champions.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: One Web Page Static Image (1835p x 1045p)
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below.
TARGET AUDIENCE: T-Mobile Employees
TONE/FEEL: Modern, energetic, unexpected, dynamic, polished, cool, relevant, edgy.
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
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Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a master file in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.