T-Mobile is looking for a creator to produce a suite of lively and informative static images that will help their Careers team amplify the benefits of working at T-Mobile.
If you didn't already know by now, T-Mobile's got some really wonderful employee benefits, alongside an incredible company culture, and their Careers Team is back to make sure people know about some of the other perks of being a T-Mobile employee. They support their employees and their employee's families in all aspects of their well-being. They know each person has unique needs and goals for work and life, so when you work for T-Mobile, you become unstoppable together. When most companies share their employee benefits, they will list out the dull "perks" bullet point by bullet point until you're confused and the words have no meaning, but that's sooooooo boring. T-Mobile is the Un-carrier. If they are going to showcase benefits, they are going to visually show off just how awesome the benefits can be. Health care and time off is just the beginning of what T-Mobile has to offer! They have you covered in all aspects of life; whether it's helping you continue your education, providing advisors and coaches, matching your donations, or even saving you money on retail, travel, entertainment, and more!
The goal here is to create several original static images that highlight some of the employee benefits. While there are six different benefit programs T-Mobile wants to feature, you will need to produce twelve total static images, which means two images per benefit program. Each image should be unique, while feeling like part of one consistent suite. To read all about each of the employee benefits and programs, check out the information in the Background.
Since there are multiple images, you will be delivering these assets in three total batches, working on four images at a time. If you have multiple ideas for each program, feel free to share the different approaches in your treatment as T-Mobile could choose one of your styles to move forward with for all the images. Keep in mind that T-Mobile is a tech-forward company, so we're aiming for graphics that feels invigorating, engaging, entertaining, and even playful. The messaging should be simple and straightforward - we want the visuals to stand out, and hook potential employees, so the key message lands. We expect that you'll want to lean heavily on 2D animation and mixed media styles, and 3D if it makes sense, along with some clever use of typography or stock imagery.
For your pitch, we highly encourage that you submit a proof of concept / first draft of an image asset along with your Treatment. This is primarily for T-Mobile employees to share too; they will do so on their personal social media accounts for their family, friends, and professional contacts. For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 12 total assets.
TIMELINE: HERE
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE: Career seekers, millennials, and Gen-Zers.
TONE: Self-aware, humorous, surprising, winking but not too snarky, big, bold, fun & relatable
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
T-MOBILE BENEFITS AND KEY MESSAGING: Your images should feature the following benefits with some messaging that touches upon what's included in the descriptions below.
PREVIOUS T-MOBILE CONTENT: This is some of the recent video and image content created on Tongal, and they're all great examples of the style we're looking for, but still showcase how much diversity is possible.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and content will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer beforehand, and an account will be created for you to access the library and its features. Once your video submissions are approved by the Sponsor, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.