Create a really fun and imaginative suite of webcomic-style illustrations to celebrate T-Mobile's latest sustainability achievements in celebration of Earth Week next month.
Earth Week is not just a celebration of this amazing planet, it’s also a great opportunity to be reminded of the role we all play in taking care of our world, and to renew our commitment to reducing the impact we have on our environment. T-Mobile is no stranger to this - they're fully committed to being an industry leader in environmental sustainability. They're already sourcing 100% of their electricity usage from renewable sources, with plans to continue to match all future electricity consumption with renewable energy investments, and they've also signed onto The Climate Pledge to reinforce their net-zero by 2040 commitment. They're proud of these achievements, and for Earth Week this year they want to be able to let people know what they've been doing - but they also want to have some fun with it, and that's where you come in.
The goal of this project is to create a suite of webcomic-style static images that detail T-Mobile's achievements in environmental sustainability, with one image (or carousel of images) for each of the 5 days of Earth Week, which is April 17th to April 21st. We've included the messaging that you'll need to cover down in the Background, and you'll see that it can be a little dense. These images are intended for use on social media, and since it might be difficult to contain all of the messaging within one image, you'll have the ability to choose whether you want to tackle each day's messaging as a single image, or as a carousel of 2 or 3 images. It's possible that some days are a single image, and some days are a carousel, but it's also going to be dependent on the creative approach you take to your webcomic.
In terms of that creative approach, we're talking about a webcomic, so you want something that feels illustrated an artistic, even if not hand drawn, and it should bring a lot of playfulness to the messaging. T-Mobile has actually expressed some interest in approaching this with a pop-scientist character a la Bill Nye, but they are not fully committed to that, and really they just need something that lends a lot of fun visual interest to an asset that's REALLY heavy on text. If you think you can create a cool webtoon scientist for this, give it a shot, but you should also keep in mind that we're trying to celebrate T-Mobile's achievements, and we don't want to minimize those achievements, so be sure that he is less "mad scientist," and more of a fun character that we can use to explain everything in a snackable way.
This content is also primarily intended for T-Mobile employees to share with their own family, friends, and professional contacts on their personal social media feeds, and that means that it cannot look overly corporate. Generally speaking, T-Mobile's the Un-carrier - think cool, clever, even a little quirky. We've shared a ton of other existing T-Mobile content examples down in the Background for inspiration too - you'll see there's A LOT of variety there.
For your pitch, we highly recommend submitting a proof of concept static image for Day #1 or Day #2 along with your Treatment. For any questions or other project updates, check out the Project Forum.
DELIVERABLES:
TIMELINE: HERE.
EXPOSURE: We anticipate content will be used on the platforms listed below.
TARGET AUDIENCE: Employee's friends, family, business contacts, and social networks.
TONE:
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
THE MESSAGING:
PREVIOUS T-MOBILE CONTENT: This is some of the recent video and GIF content created on Tongal, and they're all great examples of how much stylistic diversity and freedom you have in approaching this project.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use any music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom or original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.