While keeping the natural look/feel of Dixie’s past videos, we'll share the fun story of grandma pawning off her china to buy a new hog because life’s too short for expensive plates & we should Be More Here! W/ a quick flashback we see how grandma sold her china, became a biker babe & served dinner on her new Dixie Ultra plates w/o her family even realizing the difference! This idea fits in the best w/ Dixie’s existing campaigns & allows us to deliver the required product information seamlessly.