In honor of Earth Day, support Advance Auto Part's sustainability efforts by producing a dynamic and educational 2D explainer video about their car battery recycling process - in English, Spanish, and French.
Did you know that the DieHard auto batteries carried at your local Advance Auto Parts are made up of 94% recycled materials? DieHard is the first auto battery to receive a UL validation and Advance Auto Parts is looking for an animator to help them explain what that means and why it's so important. For the record, UL (formerly Underwriter's Laboratories) is a global safety science and product testing company, so that validation is a big deal.
In this up to two minute animated explainer video, we want to convey the sustainability efforts that DieHard has made to receive that validation, and help visualize the actual car battery recycling process. The goal of this project then is to find a way to make this video not only interesting to watch, but also easy to comprehend. There is a balance to be made here in entertaining viewers while educating them on what it means to be UL Validated, what the recycling process looks like, and why DieHard is "The Sustainable Choice."
You'll want to rely heavily on motion graphics or 2D animation, along with an informative and upbeat voiceover to guide your video. In an effort to make this information accessible to multiple demographics, the videos will need to be delivered in English, Spanish, and French. The sponsor has agreed to provide translations for all written material and on screen graphics, but it will be up to you to execute those edits and record the voiceover for all three languages. You might consider bringing on a language consultant for Spanish and French, because you will need to be able to QC both the recordings and the final deliverables to ensure that your French and Spanish is accurate. If necessary, let us know and we can help put you in contact with language consultants.
The video will also be hosted on multiple landing pages and final deliverables will need to adhere to specific brand guidelines for Advance Auto Parts, DieHard, and Carquest. The sponsor will be providing the different brand color pallets to be applied to onscreen graphics, so please consider a design and workflow that would lend itself well to recoloring when planning out your approach.
Please review these helpful diagrams and be sure to check out the Background Section to understand what the recycling process involves.Once greenlit, Advance Auto Parts will be providing detailed information and talking points to help guide a narrative script during pre-production.
For your pitch we are asking you to please submit samples of relevant work as well as potential style frames for an Earth Day explainer video. Samples of other companies climate commitment videos have been shared in the Background Section, to guide the general sense of tone that they're after, BUT they are open to different conceptual approaches and styles, so long as the messaging comes through. For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 18 total video assets.
TIMELINE: HERE
EXPOSURE:
TARGET AUDIENCE:
TONE:
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
REFERENCE LINKS AND DIAGRAMS:
REFERENCE VIDEOS FOR INSPIRATION OR TONE:
RECYCLING PROCESS:
Notes:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.