This is a concept based around the idea that the most important thing in people's lives are those closes to them. This embraces Danones unique mission of Bringing health through food to as many people as possible. What better way to embrace health than by highlighting that by being healthy, you're not only doing it for yourself, but for those who love you. Its a very family/loved one centric idea on the health focused mission statement. Families who love each other are healthy together!