The content is tremendous, however, it doesn't strike as uniquely Danone. There are other global companies that could wholeheartedly agree with this manifesto. What makes these convictions uniquely Danone?
This is a key strength of the Manifesto. Both the series of convictions and mission in action contain very compelling messages. The only negatives are that some can be combined and that it lacks a completely unique identity (mentioned above).
The largest component missing is the clear differentiators that make this a Manifesto wholly unique to Danone. Danone has a rich history and strong brands. Mention that strength and history. Brag a bit and make this Manifesto Danone's own. Add in how Danone doesn't just believe in these convictions, but why Danone is the best company to deliver on these convictions. Also, what is the significance of "2020"? Adding in information on 2020 can bolster the Manifesto's importance.
