E INC is an automotive company that specializes in both wholesale and retail distribution of automotive vehicles through their digital platforms. They are committed to the development, delivery, and relentless refinement of the online buying experience in order to help maximize efficiency and offer cost savings to buy everyday consumer cars and some high end luxury cars. Their digital dealer-to-dealer auction platform EBlock combines the buying experience that dealers know and love with the extensive online audience that wholesalers demand all in real time. Now while none of that may sound particularly funny, there are a lot of timing benefits when it comes to EBlock that you can use to your comedic advantage so keep reading.
We recently had another concept brief open for EBlock that was very similar to what we are asking for here, and while the brand really enjoyed the concepts that were submitted (and even have a few they may use), they felt like they may have focused a bit too much on the fact that their auctions always start at 1:30PM. So - in this project - we are NOT simply looking for the same concepts with a few tweaks in the word. No, we want you to really think about timing as a whole, and how timing relates to how EBlock functions. EBlock auctions are thrilling because they run at the same pace as any other car auction, while having specific features that work for any car dealer looking to buy or sell cars fast. We are looking for some high-energy and comedic concepts that revolve around the fact that their online auctions and core values are all about timing.
Consider these core values, and how timing factors into them:
- Set auction times for easy planning & prep: EBlock online auctions always start at a set time, every Tuesday and Thursday. So you always know exactly when and where to show up. Other digital auctions, like eBay, have auctions that run all day long, sometimes for days, which makes it very difficult for buyers because they then need to watch the auction all the time. Not fun.
- Only EBlock’s real-time virtual auction can create the sense of urgency & energy found in a live auction.
- Cars bought and sold in 60 seconds: Cars are "up on the block" for a limited amount of time, bidding goes quickly and cars are often sold within a minute.
- Features to make buying fast & efficient: EBlock always provides a run list before the auction starts which showcases all of the vehicles that will be up for sale in that day's auction. This helps buyers to get prepared and they can even place their max bids prior to the auction.
- Powerful filter & search tools to connect the best buyers with the right inventory: Live reps making decisions in real time. At live action auctions the "rep" (seller) of the vehicle stands up next to the auctioneer and watches the bids and can make a call at any time to say they are happy with the price and that the next bid wins - EBlock has a similar functionality on the app that allows the seller of the vehicle to indicate that they are ready to sell at the current price.
Does this all become a sketch? A parody? A play on words? Or really clever visuals. Can you buy and sell multiple cars faster than it takes your new teen driver to parallel park? Maybe you can get your EBlock run list and set your auto bids before your spouse finishes their own to-do list? Does the EBlock Auctioneer talk louder and faster than any competitor auctioneer who might as well be a sloth? Whatever your idea is, we want you to try and make us fall off our chair in laughter.
For any questions or other project updates, check out the Project Forum.
EXPOSURE:
TARGET AUDIENCE:
- Canada and U.S.
- Business to Business
- Car Dealers and Auto Auction Goers
TONE: Funny. Funnier. Hilarious even. Action packed, informative surprising, original, clever.
