A preloader in the shape of a lightning bolt
Greenlit
Concept by Ervin Anderson
Letting people see "real" you costs money. Whether it's a change in wardrobe to something funky, new sneakers for track team tryout, that drum set you've been dying to pound, the clear skin you know will help show off real you, or those acting lessons that'll take you to next level. Prices rise every day & most teens don't have the money needed to shine as brightly as possible. Series shows real teens offering other teens fun budgeting education on skincare products, clothes, shoes, activities.
Explain why Teens should care about this
Money is a constant struggle for every teen, but it's an especially tough struggle for those looking to make a change, to shed their current image and unleash their true selves. Making their dollar go further is something every teen will appreciate.
Explain Walmart® integration
Walmart is key piece in See The Real Me - On a Budget series. Walmart offers amazing clothing options & great skincare products, like C&C, as well products to foster creativity. Our teen host(s) walk audience thru "Walmart on a Budget" shopping trip.
Explain connection to Clean&Clear® "See The Real Me" campaign
See The Real Me campaign is the essence of the idea. Seeing "real" her might include a fashion upgrade, giving her a great complexion & possible purchasing items that let the real her thrive. The Real Me is a transition & Walmart keeps it affordable.
Explain Clean&Clear® integration
A major benefit of Clean & Clear is that the more girls use it, the less makeup they'll need. If they buy less makeup, they'll save money. Teen Host(s) goes over the C&C items relevant for teens breakout issues. C&C affordable on almost any budget.
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