Explain why Teens should care about this
All teens want to have great skin, and we all know that when you are a teenager there isn't much worse than having to go school with a big zit. These would be real solutions and tips from real girls that use your products
Explain Walmart® integration
The booths would be set up in Walmart stores which would provide a great tie in and also great traffic so that it would be sure to get lots of great stories and tips
Explain connection to Clean&Clear® "See The Real Me" campaign
The tie I feel is that teenage girls relate so well to one another, if these are real stories they will resonant in a way that scripted, over produced video cannot
Explain Clean&Clear® integration
The products would be discussed and shown as they are relative to the story that each girl is telling
