"Dare to __________" by Kristyn Washburn on Tongal.com

Greenlit

for Clean & Clear See the Real Me Concept

Concept by Kristyn Washburn

Challenge teens with different dares. Dare them to go a day without makeup, to try out for a class play, to simply raise their hand and speak up if they know the answer. Dare them to have the confidence to show off their real selves. They shouldn’t worry so much about what others think. This is a message that could go viral and they could dare others to take on a Clean & Clear Confidence Challenge.

Explain why Teens should care about this

Teen girls, now more than ever, are afraid to look dumb—it could go online, a cute guy could see it, etc. So instead of speaking up, they sit quietly on the sidelines. But when they're challenged or their friends do something, they want to do it too.

Explain Walmart® integration

Walmart offers teen girls the products that they need to be confident and help them complete their dares. If the dare is to do something they never thought they would, and she chose to run for class president, Walmart has the items she needs.

Explain connection to Clean&Clear® "See The Real Me" campaign

This connects to “See the Real Me” because we want girls to be daring and have the confidence to show the world the real them. They should answer questions in class and show they’re smart. Dare to _______ just gives them the push they need.

Explain Clean&Clear® integration

Clean& Clear is all about promoting teen girls’ confidence. In encouraging them to be daring and take on these challenges, Clean&Clear is really making a difference in their lives in the moment, and hopefully into the future.