Using existing assets, create a collection of short videos and static images for digital billboards and large scale building wraps across Los Angeles, and help generate excitement for the 2024 Busch Light Clash at the Coliseum.
*This is an expedited timeline with all final files due by 12/18*
The Clash at the Coliseum is once again coming to Los Angeles, and it's the epic party that everyone is invited to. This event is unlike any other NASCAR event, and it epitomizes the bold new direction the sport is heading. It's more than just a race, it's an experience unlike any other NASCAR event - with musical performers and celebrity sightings throughout the day. Plus, the stars of the NASCAR Mexico Series will start the action with King Taco La Batalla (The Battle) as a salute to Los Angeles. This will be the third time that the iconic Los Angeles Memorial Coliseum has been transformed into a custom built racetrack, and since it's only a few months away, NASCAR is looking to generate excitement for the race and convince those local to the Los Angeles area to purchase their tickets now before it's too late. To do that, we're going BIG, and hyperlocal, with content that will live IRL on digital displays, billboards, and building walls across Los Angeles.
The goal of this project is to utilize some of NASCAR's existing assets to create a diversified suite of captivating videos and static images that can be featured on different types of "out of home" displays (like digital billboards) to promote buying tickets for the upcoming racing event. There's a total of 20 unique deliverables here - 15 videos, 5 statics - but this number is a reflection of the fact that we'll be creating content for several different types of displays and formats, and many of the assets that you deliver will simply be reformatted versions of a singular creative approach. The displays are all large format, and they're located everywhere from Hollywood to Southgate, Lynwood, and Huntington Park, and there's even a handful of assets needed for LA Kings games, using Crypto.com's jumbotron and in-arena displays. For the full list of where the final assets will be displayed and the exact specs for each asset, make sure to check out the Deliverables Sheet.
Creatively, this will require a mix of smart editing, dynamic graphic design, and tactful copywriting. The displays should feel fun, exciting, and celebratory while prompting viewers to purchase tickets for the event. There's a large library of assets - photos, graphics, and videos - that you'll be able to leverage to create the content, and they should be the key drivers or cars for all visuals, but graphics and text will need to reinforce that imagery. Though text is important, we're NOT looking for taglines or clever one liners, and these should be very light on actual copy. Any copy should be small, direct pushes about buying tickets or getting ready for the race. Video content may look more like "cinemagraphs" in some cases, but either way, it should incorporate motion graphics or sleek cuts to help catch a viewer's eye, especially because there's NO audio involved.
NASCAR is open to having you use hero images of their top drivers (Ryan Blaney, Chase Elliott, Bubba Wallace, Denny Hamlin and Ross Chastain), and you should consider ways to mix logos and design elements in with footage of on track action, or visuals of the iconic venue. You should make sure to prioritize usage of nighttime shots and the cars racing under the lights whenever possible since the race next year will be at night. We're also open to some form of animation, if appropriate, so get creative and wow us with your designs! For the Hispanic consumer videos, you will need to specifically highlight the Mexico Series race and lean into that styling with applicable logos and guidelines.
Tactically, not every display has to have a completely different design, but you'll still need a number of different executions to ensure that you're not just plastering the same creative all over Los Angeles - and this is especially true in locations where two displays are in close proximity to each other (i.e. the 3106 & 3107 displays). We can work with you in pre-production to determine which creative executions can be used across multiple assets. Your treatment should lay out how you would plan to execute the assets for each location, and NASCAR is excited by what you may come up with, so feel free to throw in a few different creative options too; that way NASCAR can pivot if they are really liking a style from your past work, but aren't in love with your primary creative approach.
For key messaging and other banner examples, check out the Background and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 20 total video & static assets. Please see the full specs & placements.
EXPECTED TIMELINE: This is an expedited timeline with all final files due by 12/18
RELEVANT ASSETS: HERE (The fonts have been added to the Assets folder. As for Brokenscript, that font can be pulled directly from the guide vs being an actual font file for now)
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Millennial and Gen Z NASCAR fans
TONE/FEEL: Celebratory, Fun, Energetic, Welcoming, Attention Grabbing
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
KEY MESSAGING & CONTENT:
HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.