A series of home movies cut together showing mothers & fathers feeding their babies Cheerios for the first time. The movies stem from old B/W 8mm & 16mm film from the 1950s, 1960s, to color 1970s, 1980s through to digital now, showing each generation feeding their child Cheerios. We see the smiles and laughter of the babies as the mom puts the cheerios on their little fingers, tempting them to eat them.
VO: Generations of moms and dads have counted on Cheerios for a lifetime of wholesome goodnes