Two identical women, two identical routines, but two very different products. This symmetrical & stylized video will portray the physical difference CeraVe makes via close ups on Jane 1 & 2's skin. Women will relate to Jane #1, who uses CeraVe, because they want to be the best versions of themselves. Meanwhile, Jane #2 represents what happens w/ generic moisturizer. Luckily, CeraVe is for everyone. Jane #1 slides her bottle of CeraVe to "herself", Jane #2. Jane meet CeraVe. CeraVe meet Jane.