In a style similar to "Stranger than Fiction" and "Brother's Bloom" we hear a narrator describe the challenges Louise (A female small business owner) faces while running her ice cream company, Weezy's Cultured Cow Creamery.

Throughout the video, Louise verbally interacts with the Narrator through short and concise responses.

We see footage of Louise picking out fresh ingredients, baking, churning the ice cream, working with her art director on the logo, working with dry ice for shipping.