Edit a total of three (3), distinct and different :15-second videos for Caldera Lab using existing assets. One video will be for Facebook News Feed and the two others will be for Instagram Feed & Stories.

Your goal is to drive immediate sales and new customers for Caldera Lab.  For your sample pitch submission please select a format and cut one of the following videos using the given assets: a 15-second video for Facebook News Feed or Instagram Feed (4:5) or Instagram Stories (9:16). Just be sure to use platform best practices for whatever format you choose.  Caldera Lab will select one winning editor who will cut all 3 videos.

DELIVERABLES: 

• Brand Awareness Video - one :15 video for FB/IG Feed (4:5)
• Sales-Oriented Video - one :15 video for IG Story (9:16)
• 'Hybrid' Video - mixing educational with a "Learn More" CTA - one :15 video for FB/IG Feed (4:5)

TIMELINE: For the full project timeline please see the Assets tab.

TARGET AUDIENCE:  Men ages 20-65; and discerning men who care about their health and appearance

EXECUTIONAL MANDATORIES: 

• Videos must be informed by Facebook & Instagram Best Practices (see Assets tab).
• Videos should be :15 seconds or less.
• Leverage onscreen text to reinforce messaging, make sure the text is big enough to be seen in mobile.
• On-screen copy should be no more than 125 characters total in a single frame, preferably fewer.
• Videos need to include the logo and a CTA at the end of the video.
• CTA is: Order today.
• Use creative text under the video to convey what the video is for and grab the viewer's attention within the first 5-seconds.
  • Sample text to use: Healthy Skin; Reduced fine lines wrinkles; Looking younger.
• Key Campaign Message:  Great skin doesn't need to be complicated

EXPOSURE: 

• Facebook News Feed (4:5)
• Instagram News Feed (4:5)
• Instagram Stories (9:16) 
• Link to platform best practices page.

ADDITIONAL SPONSOR INSTRUCTIONS:

REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

You can download all the assets you have to work with here. Please note, some of the assets provided may contain text already. Part of the challenge will be to incorporate the text elements in your sample video. If you are selected by the Sponsor for the final edit, you may be given additional assets. 

Check out our Editor's gallery to see the final videos from our previous Editing Projects and how editors are creating three distinct videos from the same assets. Pay special attention to how editors have introduced the brand/product in the first few seconds, created an effective call to action and end card, and optimized the creative for the intended channel.

In order to be considered for this project, you must include the below materials in your Pitch submission.

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• SAMPLE VIDEO (REQUIRED):  Please submit ONE sample video based on the information provided in the Objectives section utilizing the provided assets (Download the provided assets here).

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive payments to help create the Video(s). Please note the payment of the Pitch award is subject to a payment schedule determined by Tongal. 

For your convenience we’ve provided some helpful templates to use at your discretion. They include templates for creating a Treatment, Production Budget, Storyboards, Shot List, Call Sheet, and a Music Cue Sheet. Additionally, there are templates that will help you clearly present the Sponsor cast, location, and wardrobe options. They can all be accessed here.

REVISION REQUIREMENTS: Once the Video Phase has closed, the winning submitters will enter the Revisions Phase. During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback.

MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound, any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above. 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your Video paperwork.

ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You will be responsible for the costs associated the hard drive (if necessary) and shipping.

For Tongal’s file delivery specs and any other questions you may have about post production please click here.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you be selected as winner, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Limit 3 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. The Sponsor reserves the right to repost the contest.

11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

12. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. 

13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.