A confident woman walks down the street with her coffee, she is wearing a pristine white dress. She takes a sip. From off-screen, a wave of coffee comes in and soaks her. The same woman sits a fancy cafe, she takes a sip of her latte, SPLASH! Soaked again. This continues, with her dress getting more and more stained. Imagine if this DRESS was your TEETH. Visual tone will be clean and vibrant, with an irreverent theme appealing to both coffee drinkers and all consumers in need of a wake up call.