Create energetic social videos to encourage NASCAR fans to purchase tickets for the 2024 Busch Light Clash at the Coliseum in Los Angeles as a holiday present for loved ones.
*This is an fast-moving timeline and all final files are due by 11/20*
The Clash at the Coliseum is once again coming to Los Angeles, and it's the epic party that everyone is invited to. This event is unlike any other NASCAR event, and it epitomizes the bold new direction the sport is heading. The upcoming race will be the third time that the iconic Los Angeles Memorial Coliseum has been transformed into a custom built racetrack, and since it's only a few months away, NASCAR is looking to generate excitement for the race and convince viewers that race tickets are the perfect gift for friends and family this holiday season.
The goal of this project then is to produce two different short social videos – :15 or less – that promote buying tickets for the race, and frame tickets as the perfect holiday gift. The first video's messaging should be pretty straightforward to that effect, and focus purely on the event, but the second video should also highlight how those traveling from out of town also get the experience of visiting Los Angeles. Ultimately, we want this to feel like event-ized: it's more than just a race, it's an experience unlike any other NASCAR event. We want to attract a younger and more diverse crowd, and provide an epic introduction to those who may be attending their first NASCAR race. There will be musical performers and celebrity sightings throughout the day, which might also be something you can hint at. Plus, the stars of the NASCAR Mexico Series will start the action with King Taco La Batalla (The Battle) as a salute to Los Angeles.
Creatively, we are looking for videos that feel authentic and social first; otherwise these are very open-ended, and we'd encourage editors, animators, and live action filmmakers alike to pitch. If it's helpful, the NASCAR team has even provided some assets - graphics and videos - that you can use in your videos, but you can also use relevant content from previous NASCAR races if you find something worthy on YouTube. Lean into social tropes, memes, trendy sounds and catchy editing or unique transition techniques. These videos will primarily live on NASCAR's Instagram, but they may also be used on TikTok and Facebook, so look at relevant social trends and think about the ways you can use stickers, text, or other native social features to make your video stand out.
Your two videos should be attention grabbing, while showcasing how attending a NASCAR event, especially this one, is an experience like no other. It's not necessary that the entirety of your videos are holiday-themed, but the holiday gifting element is important, whether you're literally seeing a gift, or merely using gifting as a messaging framework. Since this race is also sponsored by Busch Light, you're welcome to include or reference their products within your video, although you should NOT show consumption of any Busch Light.
As a thought starter, you could create a custom gift box that you jump out of, decked out in NASCAR apparel, to surprise your family with tickets to the race; or have Santa race to your parent's house to deliver the tickets; or film selfie-style, planning out an epic surprise road trip to take your best friend to LA for the ultimate racing event; or even mix together motion graphics and footage from last years race to create a grand trailer to tease the new race. Plus, if you do happen to live in the LA area, we could even arrange access for you to film your video at the Coliseum!
Check out more information and reference videos in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 4 total video assets.
EXPECTED TIMELINE: This is an expedited timeline with all final files due by 11/20.
RELEVANT ASSETS: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Millennial and Gen Z NASCAR fans
TONE/FEEL: Authentic, Celebratory, Fun, Energetic, Welcoming, Attention Grabbing
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
KEY MESSAGING:
HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's three music providers: Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.