Show audiences how Andrew Scott's character, Moriarty from Sherlock, is one of the ultimate British villians by editing together clips from the Sherlock show, which is available to stream on BritBox.
*This is a fast-moving timeline with the final files needed by Wed, 5/1*
Who doesn't love a British baddie? In recent years there has been a pop culture push for the Brits and villains coming together. Whether it's Jaguar showing how it's Good to Be Bad or Prada putting on an entire fashion show with the most iconic TV villains, there is something intriguing, and seriously fabulous, about being an incredibly suave and sophisticated villain. BritBox wants to lean into this theme to promote Andrew Scott, who plays the incomparable villain James "Jim" Moriarty in TV's Sherlock series, which is now streaming on the platform, and they need an editor to weave together something really fun and fresh with clips from the show.
The goal here is to create a single, awesome :15 character-focused promotional video for Sherlock that features Andrew Scott in the role of Sherlock's archenemy, Jim Moriarty, to encourage North American audiences to stream the series on BritBox. Andrew Scott's star is bright right now - he's slaying in the role of Tom Ripley in the American show Ripley - and profile pieces are popping up in some of the top pop culture publishers like Vanity Fair, Vulture, and the New York Times. We want to capitalize on the moment to show off how Andrew Scott has always been a worthy villain, opposite Benedict Cumberbatch's Sherlock. Your video should feature Scott at his evil best, and should serve as a fun wink to all the British Baddies on TV, while still including Benedict Cumberbatch in a "supporting" role within the piece.
In terms of the editing style, you should put a lot of thought into how you can cut multiple different Moriarty moments together to create something that feels like it has a singular point of view, and that makes a memorable statement (literally, and figuratively). We'd expect to see some clever interplay between different soundbites and dialogue, as that will go a long way in communicating how incredibly fun it is to witness Scott's character, and show newer viewers why audiences have come to love him, despite his evil ways. In terms of tone, yes, we're talking crime and mystery, but you should also look for ways to incorporate a little of the signature lightness and wry humor that characterizes the show, and include a few humorous moments from the shows. You should also think about how you'll integrate motion, text, and typography into the clips but ensure they feel aligned with the tone of the show, and feel free to play with sound effects, text transitions, frames within frames, and maybe even work in stock footage or graphic effects if they feel fitting to the edit - without taking away from the show visuals themselves. In terms of the different aspect ratios, you should also consider what would be the most attention-grabbing or even humorous for the 9x16 should be among TikTok and Reels, while the 1x1 will most likely live on Facebook so think about how text or strong facial visuals will be engaging on that platform.
Critically, you must work within the Adobe Suite for this project, and for your pitch submission, we're looking for you to edit at least a :15 sample video to display how you would cut together the different clips dynamically and interestingly. We won't be able to provide assets for the initial pitch, so feel free to scour YouTube and any other sources you have for the footage you need to build your edit. BritBox will ultimately provide high-res footage if you're selected.
Check out more information about the show in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 3 total video assets.
EXPECTED TIMELINE: *This is a fast-moving timeline with the final files needed by Wed, 5/1*
EXPOSURE: We expect content will be used on the platforms below, but you should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE:
TONE/FEEL: Compelling, captivating, gritty, immersive, and binge-worthy
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
SERIES INFORMATION:
HELPFUL BRITBOX REFERENCE VIDEOS FOR INSPIRATION/TONE:
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's three music providers: Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.