Create a suite of welcoming digital Postcard-style motion graphics videos, GIFs, and still images that celebrate the latest exclusive subscription plan available to BritBox customers, as well as their upcoming original series: The Lady.
Fans of British TV already know and love BritBox for being a hub for their favorite British shows. The all-new BritBox Premier is a higher-tier annual subscription plan for the British TV super-fans who want early releases, 4K UHD streaming, and access across multiple devices for some shows, as well as mobile downloads for bingeing on the go. While Premier is available to any BritBox subscriber who's ready to level up, BritBox wants to create a digital image, GIF, and motion graphics video asset that will be sent to an exclusive group of current Premier subscribers, to get them excited for all of the new benefits available with the next version of Premier. This suite of assets will be based on one of three potential concepts promoting BritBox Premier, as well as BritBox's next tentpole series: The Lady.
Late last year, BritBox turned to Tongal to create a delightful digital postcard to help announce and celebrate Premier; they're looking for a skilled motion graphics animator/editor who can create three unique concepts for suites of motion-graphics based content that promote BritBox Premier in general or BritBox's new original series, The Lady. The three concepts should include one that promotes BritBox Premier as a brand, and two that explore The Lady as a theme (one that explores a "found artifact" flat-lay concept, and the other should explore a different creative way to explore the show theme). From these three concepts, BritBox will choose one concept to move forward with for the creation of a :15 motion graphics video, along with a GIF, and a static image.
In your treatment, you should outline a concept for each postcard category. For the "found artifact" postcard suite for The Lady, think of a handwritten note from a show character, palace-esque formal letterhead, a diary page, personal shopping items such as store tags or receipts, a flat-lay desk composition with items teasing the plot, or even a “late 80s” magazine clipping with a job listing for The Lady. Think about what will resonate with and delight viewers. All three of your motion graphics suites should deliver small, unexpected digital moments that thank BritBox Premier subscribers for their loyalty. Ultimately, your BritBox Premier and The Lady postcards should reinforce what subscribers already love about Premier, and remind them that Premier is a place where discernment is noticed and rewarded. We want customers to stay longer, explore deeper, click through to the Premier Hub, and even potentially share the assets with friends.
In terms of style, you should refer to the Surprise and Delight Moodboard, which provides references to the style the BritBox team is looking for as well as examples of previous executions around this campaign. These assets will be made for viewers who prefer smart, crafted storytelling and who want to feel like they are in on something exclusive and who value experiences that reward their attention. You should reinterpret “more of what you love” as story-world artifacts: ephemera that feels discovered, not distributed. Think of items a superfan would keep in their own collection. And because their audience loves hidden gems, details, and clues, these should be made to tap into the collector psychology—the pleasure of noticing, saving, and revisiting. You will also need to include copy in your assets, something similar to BritBox's previous execution, “Thank you for sharing your love of British TV with us. We’re so happy you’re here!”
As a part of your pitch, you can create a :10-:15 motion graphics video to serve as a proof of concept for how you would approach one of the deliverables listed. This isn't a requirement in order to pitch, but can help illustrate your concept more effectively. Your proof-of-concept should illustrate one of the visual approaches outlined in your treatment, and should follow the style guidelines set forth in the Suprise and Delight Moodboard. This is an opportunity to highlight both your motion graphics skills, and your understanding of the brief.
For more information, see the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 4 total assets.
EXPECTED TIMELINE: HERE
RELEVANT ASSETS: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as we CANNOT guarantee that usage is limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE:
TONE/FEEL:
EXECUTIONAL MANDATORIES:
AI USAGE: You may not use AI generated visual or audio assets in your final content. However, for the purposes of your pitch and pre-production materials, you are welcome to use generative AI to create visuals, storyboards, animatics, proofs-of-concept, etc. that might help the Sponsor understand your vision for creating the final content. Additionally, assistive AI tools (e.g. object removal, compositing, color grading, sound mixing, subtitling, etc.) may be used in post-production to supplement your workflow. Please keep record of any AI usage deployed in your submissions in the event that the Sponsor requests AI disclosures. If you have questions about any specific usage or tool, please ask your Tongal producer.
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
BritBox Premier Postcard Example (from November 2025)
The Lady is an upcoming four-part, original BritBox series. The series is a partly fictionalized drama that depicts the true life story of the rise and fall of former royal dresser Jane Andrews, who rose from humble beginnings to work for Sarah Mountbatten-Windsor, formerly Duchess of York prior to being convicted of the murder of her boyfriend, Thomas Cressman, in 2001.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors. Unless specifically requested, there's no need to include a budget with your submission.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's music providers: Universal Production Music, PrimalHouse, or Slipstream Music. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library Storyblocks, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may NOT use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.