A preloader in the shape of a lightning bolt
Greenlit
Pitch by Paxeros Creative
Based on Idea by Jay Kraak
Through a series of short & comedic AutoGlass accidents, we will create a memorable/shareable campaign, bringing awareness to Safelite while reinforcing why they're the best choice for all your AutoGlass needs - no matter how strange the situation. These videos will use the same formula: setup & payoff (like a joke) then end by reinforcing the brand. The repetition of this formula is going to be the key to making this campaign the most talked about & unskippable pre-roll series of videos.
Summary of Video #2
Wrenching Accident - Jeff a man in his 50’s is working on his old Camaro. The hood of the car is detached, leaving the windshield exposed. He loses the grip of his wrench, it falls, hitting the fan belt & WOOSH it’s flung back at the windshield - CRACK! Jeff turns his head revealing the shock on his face. Cut to: A Safelite worker exits his van, greeting Jeff. They shake hands. End on shot of the wrench stuck in the windshield, fade in the Safelite logo on screen along with the Safelite Jingle.
Summary of Video #1
Virtual World vs. Real World - A young man (Dan) in his late 20’s plays w/his VR game in his garage. Using physical comedy, he comedically fights the air. As he swings his Virtual Sword the controller flies out of his hand. CRACK! He pulls off his VR headset off to reveal the mistake he has made.Cut to: A Safelite worker greets Dan. They shake hands. Finally we end with the image of the VR controller stuck in the windshield and the Safelite logo on screen w/the Safelite Jingle.
Pitch Video
Links to samples of your previous work
Elephant in the Room | Doritos Commercial
Role: Director / Producer / Production Company
Link: https://vimeo.com/144187274 

Toucan App Commercial
Role: Cinematographer / Production Company
Link: https://vimeo.com/138864606 

You Think That's Funny | Doritos Commercial
Role: Director / Producer / Production Company
Link: https://vimeo.com/110838531 

New Best Friends | Skout App Commercial
Role: Director / Producer / Production Company
Link: https://vimeo.com/136519082 

Sex Strike | Zyppah Branded Content
Role: Director / Producer / Production Company
Link: https://vimeo.com/173971729 

Shave the Ink - 30 Sec | Gillette Authentic Documercial
Role: Director / Producer / Production Company
Link: https://vimeo.com/153441969 
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