A preloader in the shape of a lightning bolt
Greenlit
Through a series of short & comedic AutoGlass accidents, we will create a memorable/shareable campaign, bringing awareness to Safelite while reinforcing why they're the best choice for all your AutoGlass needs - no matter how strange the situation. These videos will use the same formula: setup & payoff (like a joke) then end by reinforcing the brand. The repetition of this formula is going to be the key to making this campaign the most talked about & unskippable pre-roll series of videos.
Summary of Video #2
Rogues Gallery: Here are a few that we came up with: Pesky Pebble, Cranky Crow, and Barbaric Branch. We weren't sure if we should stick with Komikaze because of it's historical backstory. The video would go as follows... Introduce the 3 objects in slow motion with stylized on screen text as they fly towards the window. Then show the drivers reaction in slow motion, as the window gets cracked. End with our safelite worker being there to replace the drivers window.
Summary of Video #1
Michelle, 28, businesswoman pulls up to a stop sign. A bee crawls through the A/C vent & flies twrds her. She throws her car in park, reaching for her heel, dodging the bee again. It lands on her windshield. Before thinking, she chucks her heel at it. CRACK. We stay on her face expression: oops! Our Safelite HERO arrives w/a smile reassuring the windshield will be fixed in no time. REVEAL the high heel comedically stuck in the windshield. The Safelite logo appears over the image w/the jingle.
Pitch Video
Links to samples of your previous work
Elephant in the Room | Doritos Commercial
Role: Director / Producer / Production Company
Link: https://vimeo.com/144187274 

Toucan App Commercial
Role: Cinematographer / Production Company
Link: https://vimeo.com/138864606 

You Think That’s Funny | Doritos Commercial
Role: Director / Producer / Production Company
Link: https://vimeo.com/110838531 

New Best Friends | Skout App Commercial
Role: Director / Producer / Production Company
Link: https://vimeo.com/136519082 

Sex Strike | Zyppah Branded Content
Role: Director / Producer / Production Company
Link: https://vimeo.com/173971729 

Shave the Ink - 30 Sec | Gillette Authentic Documercial
Role: Director / Producer / Production Company
Link: https://vimeo.com/153441969 
Comments
(No Comments. Login or Sign Up to join the conversation!)
Page Sizes: