In house marketing departments are sometimes stuck in the “this is the way we’ve always done it” frame of mind. Leadership teams have 20-30 years experience and use their gut to make decisions on advertising. Instead of convincing your boss to pay a high cost agency to deliver the new campaign with a heavy dose of editing from the CFO, convince your boss to try out crowdsourcing. This blog post will explain exactly how to pitch crowdsourcing to your boss. It will include benefits such as the chance to collect a perspective from people who don’t have decades of the curse of knowledge.