I will study the spread of the Skittles Pox ad which first aired in 2012. I see it every day and wonder how, why is this still running? It must be generating sales, but why? My blog will investigate Skittles Pox - what makes people watch it, and still want to buy Skittles even though it is quite unappetizing. I will also examine some past Skittles commercials and possibly other disruptive ads.