I live in Romania. For those of you with a mental map of Eastern Europe, we're higher up than Greece and a little too close to Russia. But that hasn't stopped me or my friends from winning a Tongal pitch. So how would someone like me come up with ideas for the US market? Here is the key:
1. Imagination. Identifying with the target audience is as much of a exercise in imagination here as well as anywhere in the world. Toothpaste users, TV enthusiasts and everything in between, demographics give a hint to the actual consumers.
2. Research, and lots of it. When you have a good internet connection, there's no excuse for ignorance. Forums, blogs and reviews give a more accurate view of the product.
3. A network of creatives and clients in crowdsourced ideation form. The beauty of Tongal is that it allows for ideas to roam free, effectively wiping out the borders of creativity.
With these tips and more, it's easy to see how good ideas can come from anywhere in the world on Tongal.