You don't go to a plumber for tax advice; you go to a tax advisor! The same thing goes for incorporating your business. Dramatize this by showing people going to the WRONG person for important advice: asking a tattoo artist if a mole looks okay; asking a store clerk for complicated tax advice; etc. Incorporating is a big, important step, and you want to be sure you do it correctly the FIRST time, so you shouldn't rely on heresay or best guesses, and instead go with experts in the industry!