Create a :60 broadcast spot for the U.S. that capture people’s attention from subscriber's testimonials and drives sign-ups for BetterHelp.

BetterHelp is an affordable counseling service platform where individuals can get the help they need, the way they need it, from licensed and accredited professionals.

Working with Tongal, BetterHelp wants you to come up with some powerful, emotional scripts that demand attention and encourages people to get the counseling support they need. There are many reasons it’s difficult to obtain assistance; whether it’s the embarrassment, a lack of time, or financial resources, BetterHelp provides accessible and immediate professional help anywhere at any time.

The goal of this project is to create a :60 testimonial broadcast spot. In addition to the :60 cut, the winning filmmaker must also create a :30 cut down also for broadcast, and a :30 and :15 version optimized for Facebook feed (see Facebook best practices in the Assets tab.) 

Note:  The winning filmmaker will conduct Skype interviews with actual BetterHelp subscribers, and a BetterHelp counselor, and use sound bites from the interviews as the script for the actors. The filmmaker will be creating the scripts from the interviews they conduct with subscribers.  The sponsor would like to use paid actors (non-SAG-AFTRA) to voice actual client testimonials and feedback but want the actors to use the subscriber's actual words. Sponsor will use a disclaimer throughout the commercial video "paid actors, real client testimonial."  Each video will require a U.S. voice-over for the CTA at the end of the video.

Your Pitch should lay the groundwork for a spot that accomplishes the following:

• Speak to people who may need counseling services in a compelling way.
• Clearly and concisely communicate BetterHelp client testimonials and the benefit of using their services.
• Have a strong call to action that incorporates the taglines below:
  • --CTA (Call-To-Action): Join thousands who have gotten happy with BetterHelp.  Schedule online counseling with a licensed therapist today. 

--Key Marketing Messages: Affordable. Discrete. Effective.

--Target Audience:

• Clients come from around the world and are from a variety of backgrounds. In general, the most common users are females (24-39) from the United States.
• Their target audience may be emotionally reactive, vulnerable to stress, experiencing depression, and/or dealing with anxiety. In these situations, minor frustrations can become hopelessly difficult. 

--Tone of the content to be: Fairly uplifting, somewhat in line with a redemption story (ie. client was sad, now they are happy thanks to BetterHelp.) The focus is on the client, not the therapist. 

-- Key Takeaways: Online counseling worked for these people, maybe it will work for me.

--Deliverables: (4) Videos total -

1. :60 Broadcast Spot with U.S. voiceover

2. :30 Cut down for Broadcast with U.S. voiceover

3. :30 Cut optimized for Facebook (4:5) with U.S. voiceover

4. :15 Cut optimized for Facebook (4:5) with U.S. voiceover

• You must also provide all project files, editing sequences, and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codecin order to submit final payment. In addition, to the project files you are also required to provide all raw footage on a hard drive. You will be responsible for the costs associated with the hard drive (if necessary) and shipping.

NOTE: This project has a very tight timeline, please make sure you are able to deliver against the timeline's milestones.

Project Timeline:

Launch Project: 1/15/19

Pitch Phase: 1/15 – 1/22

Tongal Sends List of Pitches to Sponsor: 1/23

Sponsor Selects Pitch Winners: 1/24 no later than 12pm PT

Kickoff Call w Tongal/Brand/Filmmaker: 1/25

Recorded Interviews w Actual BH Subscribers (8-10 subs)/BH Counselor/Therapist: 1/28 - 2/5

Pre-Production: 

• 1st Draft of (3) Scripts due to BH: 2/6 (60s, 30s.)
• BH Feedback on Scripts due: 2/7
• Filmmaker to Revise (3) Scripts due: 2/8
• BH approves Scripts: 2/11
• Casting/Locations: 2/11 - 2/18
• BH approves Casting/Locations by: 2/19

Video Production: 2/19 – 2/24

First Cuts due to Tongal for Producer Notes: 2/25 7am PT

Tongal Sends Sponsor First Cuts of Videos: 2/25 12pm PT

Sponsor Provides Consolidated Feedback on First Cuts: 2/26 12pm PT

Filmmakers Revise Videos: 2/26 – 2/27 

Revised 2nd Cuts Delivered to Tongal & Sent to Sponsor: 2/27 4pm PT 

Sponsor Provides Final Round of Consolidated Feedback: 2/28 12pm PT

Filmmakers Revised Videos: 2/28 - 3/1

Final Videos Sent to Sponsor: 3/1 12 pm PT

Sponsor approves Final Videos: 3/1 2pm PT 

Final Mastering of Approved Final Videos: 3/1 – 3/3

Final Video Files Sent to Sponsor: 3/3 Sunday 9pm PT

This Project will be worth a total of $50,000 and consists of 5 Phases: a Pitch Phase, a Pre-Production Phase, a Video Phase, a Revisions Phase, and an Assets Delivery Phase. Be sure to read the following information carefully as well as the Official Rules.

PHASE 1: PITCH: Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• Treatment (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a Treatment template, which you can find here.

• Script (Optional): This should include dialogue from the video you intend to create. 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc. 

• Pitch Video (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatic, etc. are welcome.   

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $35,000 to help create the Video.  Please note the payment of the Pitch award is subject to a payment schedule determined by Tongal. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, completing Sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor the Pitch winner will receive a final payment of $15,000. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete. 

PHASE 2: PRE-PRODUCTION – The Pitch Winner from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, the selected filmmaker will need to receive the following Approvals from the brand: 

• SCRIPT – This project requires Script Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your Script and ask you to submit a new version. There may be multiple rounds of feedback until a Script is approved by the brand. 
• STORYBOARD - This project requires Storyboard Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your storyboard and ask you to submit a new version of the storyboard. 
• HEADSHOT – This project requires Headshot Approval before filmmakers move onto the Video Phase. You must submit at least two actor options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new actor options.
• LOCATION - This project requires Location Approval before filmmakers move onto the Video Phase. This means you will need to submit multiple images of your primary filming. The brand may provide feedback on your location and ask you to submit additional photos or to find a new location and submit images for that. 
• WARDROBE - This project requires Wardrobe Approval before filmmakers move onto the Video Phase. You will need to submit descriptions and/or pictures of your cast’s wardrobe. You must submit at least two wardrobe options per role. If the brand does not approve either of your options for a role, you may be asked to submit two new wardrobe options.

You may not begin shooting your Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase before you have received final approval, there is a chance you will need to reshoot (at your own expense).

For your convenience we’ve provided some helpful templates to use at your discretion. They include templates for creating a Treatment, Production Budget, Storyboards, Shot List, Call Sheet, Location Board, and a Music Cue Sheet.  They can all be accessed here.

PHASE 3: VIDEO – Once the Pre-Production Phase is complete, the Pitch Winner(s) will each create the below Videos based upon your winning Pitch. 

:60 Broadcast Spot with U.S. voiceover

:30 Cut down for Broadcast with U.S. voiceover

:30 Cut optimized for Facebook (4:5) with U.S. voiceover

:15 Cut optimized for Facebook (4:5) with U.S. voiceover

Please upload them as separate videos when submitting your Videos. 

--Video Phase Payout: Upon submitting a Video that satisfies the criteria laid out in your winning Pitch, completing Sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor the Pitch winner will receive a final payment of $15,000.

--Music:  Tongal has partnered with two premiere music providers for this project: Jingle Punks and Epidemic Sound, any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above. 

Tongal members interested in a more customized music solution for your project are invited to connect with our partner Score A Score. Email a brief description of your project (timing, creative, budget, etc.), along with any specific music direction and/or references to their creative team at music@scoreascore.com and include “Tongal Project - Your Name” in the subject line.  Their creative team will be in touch within a few minutes to discuss the simple process and options with you. Please note that you will be responsible for the fees associated with using Score A Score. 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your Video paperwork.

PHASE 4: REVISIONS – Once the Video Phase has closed, the winning submitters will enter the Revisions Phase (What is a Revisions Phase?).During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback. 

PHASE 5: ASSETS DELIVERY - You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codecin order to submit final payment. In addition, to the project files you are also required to provide all raw footage on a hard drive. You will be responsible for the costs associated the hard drive (if necessary) and shipping.

For Tongal’s file delivery specs and any other questions you may have about post production please click here.

1. The Video MUST not exceed 60 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you be selected as winner, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language.

9. Limit 5 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. The Sponsor reserves the right to repost the contest.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your award.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.