BetterHelp is looking to produce :45, :30, and :15 recruitment videos for Facebook and Instagram that recruit new trained professional counselors to join BetterHelp.

***Please Note that only U.S. Residents are eligible to submit for this project.***

The goal of this Project is to produce :45, :30, and :15 recruitment videos for Facebook & Instagram that drive trained professional counselors to BetterHelp. BetterHelp will source the counselors in major US metropolitan areas, based upon the winning filmmaker's location. Counselors will be within the driving distance within the filmmaker location, no flying on airplanes needed. You will have to conduct virtual interviews for rough scripting ahead of production dates. The video suite is to be a testimonial style video. (See below in Background for reference video) Simulated live session usage in their home.

DELIVERABLES: 3 total Counselor Testimonial videos (all 4x5)

• One, :45 (featuring 3 counselors)
• One, :30 (featuring 3 counselors)
• One, :15 (Featuring 2 counselors)

TIMELINE: For the full project timeline please see the Assets tab.

EXPOSURE: 

• Facebook 
• Instagram
• Here is a link to the platform best practices page.

TARGET AUDIENCE:  Certified and trained professional Mental Health Counselors.

EXECUTIONAL MANDATORIES: 

• Videos must feature the company logo on the endcard, assets can be found here: https://www.betterhelp.com/press-kit/

• BetterHelp wants to feature these talking points with the counselor testimonials to help the counselor recruitment:

  • Lots of referrals - flexibility
  • Long term bonuses
  • No panels/paperwork/insurance
  • Access to the forum
  • Work from home
  • Work with clients you otherwise wouldn’t be able to reach
  • Work with specific populations

Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.

BetterHelp is an affordable counseling service platform where individuals can get the help they need, the way they need it, from licensed and accredited professionals. 

Reference Video for Counselor Testimonial Style:

• https://drive.google.com/drive/folders/1o_9bUUo07vNKGMuJ2d8crzIZpJJ5Jmor?usp=sharing
• https://youtu.be/hQavNJH_Y8U

In order to be considered for this project you must include the below materials in your Pitch submission. For examples of effective Pitches, check out this gallery. 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
  
  
• LOCATION (REQUIRED): Tell us where you are based. 
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a Treatment template, which you can find here. Please make sure you tell us which US city they are located in. 
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatic, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the winner of the Video Phase is announced.

The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive payments to help create the Videos. Please note the payment of the Pitch award is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets tab.

PRE-PRODUCTION REQUIREMENTS: Prior to shooting filmmakers must receive the below Approvals from the sponsor.

• SCRIPT: This project requires Script Approval before filmmakers move onto the Video Phase. The brand may provide feedback on your Script and ask you to submit a new version. There may be up to multiple rounds of feedback until a Script is approved by the brand.

For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a Treatment, Production Budget, Storyboards, Shot List, Call Sheet, and a Music Cue Sheet. Additionally, there are templates that will help you clearly present the Sponsor cast, location, and wardrobe options. They can all be accessed here.

REVISION REQUIREMENTS: Once the Video Phase has closed, the winning submitters will enter the Revisions Phase. During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback.

MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound, any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above. 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your Video paperwork.

ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. In addition, to the project files you are also required to provide all raw footage on a hard drive. You will be responsible for the costs associated with the hard drive (if necessary) and shipping.

For Tongal’s file delivery specs and any other questions you may have about post production please click here.

1. Preferred format for upload to the Tongal website is HD 720p 4x5. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

6. Submissions must not portray the Sponsor in a negative way, the determination of which will solely reside with the Sponsor.

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

8. Videos must be in the English language or subtitled.

9. Limit 3 submissions per member, per Phase.

10. You must be at least thirteen (13) years or older to enter.

11. The Sponsor reserves the right to repost the contest at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Video(s) without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.