I propose we shoot all the videos on a multi-plane camera. With the illustrations on different panes of glass, a desirable sense of depth will be achieved. To create the visuals I suggest we large format print the world assets to create the scene. Then, we print and laser cut each of the characters animation frames, and bring the character to life by doing replacement animation! In doing this, the character will feel aligned with the apps animation, and have a seamless look.