Partnering with Seriously, we are looking for a social savvy creator to create content for the Best Fiends Instagram Stories channel.
Welcome to the world of the Best Fiends – mythical, mischievous little creatures who, in a desperate race against slime, must build a courageous team of friends to help take down the army of Slugs that has been rampaging across the land. If you haven’t played the mobile game Best Fiends yet, you definitely should – it’s a stunning and addictive blend of puzzles and adventures with RPG-style character building, and it’s got a huge fan-base, with millions of players around the world.
Working with the Best Fiends team at Seriously, we’re looking for a social media-focused creator to grab the slug by the tail and own this opportunity to make Best Fiends content in a pilot program spanning 3 months. You will design and create Stories that will be featured on the Best Fiends Instagram Story feed featuring an audience of half a million followers! Should the 3-month pilot be successful there is the possibility of continuation.
Your pitch will need to accommodate a minimum of 3 stories per week over the 3 month pilot period. These Stories can be a combination of videos and still imagery and should include around 3 – 5 Story chapters / segments.
Please outline how you will approach the overall creation of these stories; what the Instagram stories will look like (animated, live action, or combo of the two) and the style of voice and materials you will use (like incorporation of stickers and text). For some inspiration, check out the Best Fiends Snapchat Campaign that was marketed to a slightly younger audience, though you're Instagram Stories should appeal to the 25-45 year old crowd.
There is also the possibility for access to Best Fiends digital assets as well as the merchandise found on the Best Fiends shop for you to create your Instagram Stories, so let us know what you might want access to.
You will also need to let us know how much time you’ll need to create your content.
If this sounds like the opportunity you’ve been waiting for, please read below for more details.
The goal of this project is to create 3 months worth of programmed Best Fiends Story content that will engage a dedicated and enthusiastic audience.
Below are five helpful tips to consider as you pitch us your plan for awesome Best Fiends Instagram Stories.
Be Playful about Play: Curiosity is a natural human emotion, and if you keep followers guessing, you’ll keep them watching. People want to be stimulated, challenged, and delighted in Instagram Stories.
Surprise and delight: Catch your viewers off-guard with an initial Story frame that is unexpected or out of place. Strange, counterintuitive pictures are proven to make an impact for Instagram Stories, particularly with video.
Make it relatable: Show the audience situations they can relate to. This is proven to help viewers emotionally connect with your post and mirror the reactions of the characters.
Make it interactive: A single image can go a long way with a “tap to reveal.” Give viewers a chance to guess the content of a photo before you show the full image by revealing more of an image as viewers tap through frames. As Instagram notes, “If you tap and something happens, it's better than just watching a video - this is a mobile, we like to interact with it."
Be fast: Among Stories that contained multiple scenes, on average, scenes from top-performing Stories are shorter than 1 minute. Demanding more than a minute of a followers' time is rude and excessive no matter how cool your rich friend's boat is.
--Deliverables:
--Target Audience:
--Tone: Think “Minions” or “The Simpsons” – funny yet subversive and playful.
This Project will be worth a total $15,000 and consists of 5 Phases: A Pitch Phase, a Pre-Production Phase, a Video Phase, Revisions Phase, and Assets Delivery. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: PITCH
Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:
Seriously will determine whether to move forward with a Creator based on the Pitch, and ultimately if that Creator will be selected to produce the Instagram Story campaign.
If a most compelling Pitch is selected then, upon submitting the Winner’s Affidavit and the IP Assignment, the pitch winner will receive $3000 to help create the Stories. Please note the payment of the Pitch award is subject to a payment schedule determined by Tongal. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, completing Sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor the Pitch winner will receive a final payment of $12,000. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 2: PRE-PRODUCTION – The # of Pitch Winners from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, filmmakers will need to receive the following Approvals from the brand:
No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase before you have received final approval, there is a chance you will need to reshoot (at your own expense).
For your convenience we’ve provided some helpful templates to use at your discretion. They include templates for creating a Treatment, Production Budget, Storyboards, Shot List, Call Sheet, and a Music Cue Sheet. They can all be accessed here.
PHASE 3: VIDEO – Once the Pre-Production Phase is complete, the Pitch Winner will create 36 Instagram stories each with 3-5 segments no longer than 15 seconds per segment.
--Video Phase Payout: Upon submitting a Video that satisfies the criteria laid out in your winning Pitch, completing Sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor the Pitch winner will receive a final payment of $12,000.
--Music: Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound, any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
Tongal members interested in a more customized music solution for your project are invited to connect with our partner Score A Score. Email a brief description of your project (timing, creative, budget, etc.), along with any specific music direction and/or references to their creative team at music@scoreascore.com and include “Tongal Project - Your Name” in the subject line. Their creative team will be in touch within a few minutes to discuss the simple process and options with you. Please note that you will be responsible for the fees associated with using Score A Score.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your Video paperwork.
PHASE 4: REVISIONS – Once the Video Phase has closed, the winning submitters will enter the Revisions Phase (What is a Revisions Phase?). During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback.
PHASE 5: ASSETS DELIVERY - You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. In addition, to the project files you are also required to provide all raw footage on a hard drive. You will be responsible for the costs associated the hard drive (if necessary) and shipping.
For Tongal’s file delivery specs and any other questions you may have about post production please click here.
1. The Stories MUST not have a segment exceeding 15-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 5 submissions per member, per Phase.
10. You must be at least thirteen (13) years or older to enter.
11. The Sponsor reserves the right to repost the contest.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.