In store have a large interactive digital screen with a figure of the human body. At points on the body on screen have "hotspots" where pain is located. Invite patrons to come up & show where their pain is located (knees, shoulders, etc.). When they touch the respective "hotspots" have the screen show how relief is achieved. Demonstrate that Bengay works in much the same manner-that relief is essentially a 'touch' away when using Bengay. Pass out free product samples to patrons using the screen.