PAIN IS INEVITABLE, SUFFERING IS OPTIONAL. If you enjoy an active lifestyle, you already know the first part to be true: sooner or later, pain occurs. There's no way around it. But is it really necessary to carry that pain around like an open wound, enduring it until it goes away, letting it keep us from doing what we love and enjoying life in general? News flash: It's not. Pain is inevitable, suffering is optional. You can choose NOT to suffer. You can choose relief. You can choose BENGAY.