By pushing/pulling frames and using split screens, the "New Living Room" concept will be punchy and fun. Driving rock music will cue the first frame as we watch a young couple hassling with various couches to transform their loft apartment. Zooms, high and low angles, and rotating couch shots will keep the scenes efficient and effective. All this culminates to the much cheaper/easier job of carrying a paint can and painting their wall. The accompanying video and storyboard provide more detail.