The concept is to shoot the 'Little Brushes' spot under the artistic guidance of street artist Iaian Greenson. Like the Pied Piper the children will follow Iaian with cans of Benjamin Moore paint. A flurry of little brushes, bright colours and laugher takes place and the children enjoy painting the wall. REVEAL is paintings of the children themselves 'transformed' into superheroes. CUT TO: Children standing in front of a school in superhero outfit.
Tagline: Big Transformations On A Small Budget