Keyword: "simple." For a 15 second video, I will only use a few shots to convey the story in a clean minimalistic sort of way.

Since I also provided this concept, I have a very clear grasp on the project that will carry though to the video.

The idea behind the austere monk character, in addition to being funny, it also establishes the idea of minimalism, selling the message that you really don't need much to make a "Great Transformation."

Please see my pitch video for the full experience!