Our idea is to show the BM Color Capture app being used for finding that uniquely personal color in a way that reflects the individual’s personality.

We see a girl's hand snapping a photo of a butterfly. The app finds its match from the BM catalog and the scene transitions to her room. The walls turn in to the same hue as the butterfly, in a visually stunning way.

We will see various people using the app on unique sources of inspiration - to show that BM has that perfect color for everyone.