1st spot: young couple leaves their drab apt and heads to the hip paint bar where the PM resides, who is ready to offer them a solution to their paint problem. 2nd spot: Even under pressure, the PM is ready with a unique paint choice, no matter how complex the customer's needs are. 3rd spot: PM pays a house call to the couple from spot #1, only to find a rival is already there. They have a "mix-off," which ends with PM completely redoing their apartment, leaving the rival with paint on his face.