The basic narrative for the three spots will craft the message that Benjamin Moore paint is skillfully mixed for your personal taste. While the general setting and music will be similar in all three, each spot will have its own "star": The Mixologist, BM Selection, and Performance. In addition, the final shots will put the paint in a practical setting just before the bumper; transforming us out of the hip nightclub and into the customer's home when he/she receives the drink.