Using predominantly motion graphics or 2D animation, produce an educational explainer video that effectively communicates how EDealer creates and manages email marketing for car dealer websites.
E INC is an automotive company that specializes in both wholesale and retail distribution of automotive vehicles through their digital platforms. They are committed to the development, delivery, and relentless refinement of the online buying experience in order to help maximize efficiency and offer cost savings to buy everyday consumer cars and some high end luxury cars. Their retail solutions platform, EDealer, is a one stop shop for car dealers, by creating websites and email marketing for dealers, providing guidance on the best way to list and market their vehicles, and by utilizing search engines. EDealer is now looking for someone to create an animated educational video for their customers and partners that can highlight EDealer’s email marketing solutions.
Videos about email campaigns are not typically the most riveting or exciting topics, so the goal of this project is to find a way to make this video not only interesting to watch, but also easy to comprehend. There is a balance to be made here in entertaining viewers while educating them on what EDealer is, what they do for their clients, and why their email marketing services matter. With the new Email Marketing Services Packages they are offering, they will create landing pages and email designs that are thoughtful of the dealership's audience and drive people to not only open their emails, but actively engage with the content. Plus, with EDealer dealerships get personalized engagement from a senior strategist who is dedicated to their company and who will oversee and implement all components of the marketing campaign. EDealer thinks of dealership's long term goals through all their work so the dealers can rest easy knowing EDealer has their back. E INC has provided an Email Marketing Services Summary outlining what their email marketing is and how it is useful to their customers, we would like to see how you would take this information to make an engaging script with the graphics you plan to create. You can also see their brand values in the Background Section.
You'll want to rely heavily on motion graphics or 2D animation, along with an informative and upbeat voiceover to guide your video. E INC created this EDealer SEO video, previously made Tongal, as a reference BUT they are also open to different conceptual approaches. You may consider a live action framing device, with on-screen talent that can introduce the subject matter mixed with motion graphics/text to communicate the key information. You could even consider using our stock image partner, Storyblocks, to incorporate engaging imagery that could be helpful to telling their story. This content is for car dealers, so think of the best ways to capture their attention: do you start with a POV shot of someone working from their computer as a montage of flashy and obnoxious pop up ads of cars in the local area pop up or could you show graphics of trucks hauling cars with all the advantages of why email marketing matters. E INC is open to seeing clever visuals so make sure to include what elements you would use to make this content exciting in your pitch.
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DELIVERABLES: There is 1 total video asset.
TIMELINE: Full project timeline
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TARGET AUDIENCE:
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EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
EDEALER BRAND VALUES
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.