Create fresh and fun looping holiday videos revolving around automotive maintenance to celebrate Leap Day and St. Patrick's Day for Advance Auto Parts.
Whether your mind is filled with four leaf clovers or... well... leaping, it's time to celebrate St. Patrick's Day and Leap Year with auto parts and holiday symbolism. True, not a lot of people associate these holidays with auto part stores, but we're looking to do just that, with some unexpected visual concepts that can make that connection through a suite of short social videos for your favorite automotive retailer, Advance Auto Parts. We need one creator to help celebrate even the smaller holidays with fun moments in these engaging, automotive-themed videos.
The goal of this project is to create a loopable :10-:20 social video for three upcoming holidays: Leap Day and St. Patrick's Day. For St. Patrick's Day, Advance is looking for a concept that will have their Advance Auto Part's branded bucket, as part of their wash’n’wax bundle, being used as a "pot of gold," so there's a bit of creative guidance that you can start with. For the other holiday though, Advance wants original creative ideas that aren't overly product-focused, but that nod to automotive maintenance.
We want to grab attention with something fun, unexpected, unusual, and maybe even a little quirky. We're primarily expecting to see animated executions, but Advance is open to stop motion or live action, or even a suite that mixes formats. You can also use live-action photos, which can provided by Advance during pre-production, and incorporate motion graphics or other design elements to exemplify the automotive or holiday themes of the asset. HERE is one example that shows a clean, simple way to incorporate both photos with graphic design for a dynamic social piece, and be sure to check out their Instagram for the ideal look and tone.
Creatively, think about what Advance and luck have in common, or what people might associate with both; they both keep us going and are always there for us when we need them most. Or maybe consider how Leap Day only occurs every 4 years, and how that's about how often you need to change your car battery, thanks to the DieHard batteries sold at Advance or how this is an extra day to stop by your local AAP store.
Since this is moving fairly quickly, we also suggest that you share a proof of concept video as part of your submission. For any other questions or project updates, check out the Project Forum.
DELIVERABLES: There are 6 total video assets.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE:
TONE/FEEL: Fun, thematic, clean, dynamic, engaging, and celebratory
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's three music providers: Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.