We're looking for a talented designer & video editor or team to help produce a supplemental suite of static ads and lightly animated video content for a major campaign with a Mystery Sponsor in the healthcare space. This will be anchored by digital banners but include deliverables like outdoor video displays and LinkedIn carousel ads, and will run alongside a separate live action production, which you'll need to pull from to create your content.
For this project, our Mystery Sponsor is a client in the healthcare space, and they're currently working with a live action director on an exciting new brand anthem campaign. This campaign involves a large live action shoot, and it's anchored by a suite of videos, but it will also involve an array of supplemental content, like static digital banners, LinkedIn posts, outdoor digital displays, and email marketing images. The supplemental content will be derived from video and photo that's captured during the live action shoot, but we need a talented individual or team to actually bring it to life.
The goal of this project then is to find someone that can handle graphic design, motion graphics, and some video editing, as well as a bit of copywriting, to work within the framework of the campaign and create engaging, visually dynamic multi-platform ad content. Visuals will be bold and even a little high-concept, but grounded in the healthcare space, and punctuated by direct messaging and prominent brand placement.
Visual assets will largely be driven by imagery of healthcare professionals in a high concept environment featuring doorways, and we anticipate that there would be four or five static "hero" assets that would be versioned across multiple platforms (i.e. a single image of a nurse might drive an individual digital display banner, an out-of-home (OOH) outdoor display ad, and a LinkedIn carousel ad. The "animation" required for outdoor displays is more like subtle cinematic movement and motion graphics than true animation. Copywriting will revolve around establishing brand identity, and will be consistent across platforms, but versioned depending on the various lengths needed for each platform.
If selected, you'll work closely with Tongal and the live action director to develop a creative approach that aligns with the campaign's overall approach, and ensure that visuals that you might need for your assets are captured on the day of the shoot.
We can't share more info publicly in the Pre-Pitch Phase, but if this all sounds interesting, please submit any past work that might be relevant to the professional healthcare space or the types of assets we're looking for. You may also share any general info about your team and your capabilities, but nothing else is required - we don't want you spinning your wheels too much here.
In the Pre-Pitch Phase, four creators will be selected, and after signing an NDA, they will be provided with additional information about the mystery sponsor and the campaign, and will be able to submit a proper pitch.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES:
EXPECTED TIMELINE:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
PRE-PITCH PHASE:
In order to be considered for the Pitch Phase, you will need to submit samples of previous work, confirm your availability for production, and tell us why you are interested in submitting to this project. It’s your chance to raise your hand and say, “Hey, I’m available and I have this opportunity and want to learn more!”
PITCH PHASE:
Four creators will be selected to move forward to the Pitch Phase, you will be required to sign an NDA and will then be sent additional information about the project to put together your pitch. You must include the below materials in your pitch submission to be considered for this project. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION BIBLE & APPROVALS: Prior to the commencement of actual production, creators MUST prepare a singular pre-production "bible" document with the elements contained below, and that document MUST receive final approval from the Sponsor. We recommend that you use the bible template we provide HERE, or something very similar. The bible can be presented in stages as different elements are ready for review (i.e. it's not expected that storyboards, if required, are ready with your first draft). Apart from the below, you're also welcome to include other key items that you think would be helpful to communicate your plan (e.g. moodboards, lighting, music, shot list, etc.).
Note that there may be multiple rounds of feedback until elements are approved, and if you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's music providers: Universal Production Music, PrimalHouse, or Slipstream Music. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library Storyblocks, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may NOT use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.