The scent of Johnson's powerfully elicits memories of motherhood and childhood. Our spot will emphasize this sensory experience through Jenna telling her story as well as visual moments showing her breathing in and closing her eyes.... and the implicit associations and memories that follow.
We'll use the charming parallel of the sink as a framing device, transitioning between Jenna's memories and photo with cute images of Jenna bathing her own daughter in the sink.
