A preloader in the shape of a lightning bolt
Greenlit
Big Idea by Sandra Held
After the photo shoot the crew asks Alex for autographs, but no one has paper on hand. Alex produces a pack of Trident gum from her pocket, and shares it with the crew. After they have their gum, she signs each crew member's wrapper with her name and a little individual soccer-related sketch (e.g. a ball, or a goal, etc.) Possible marketing campaign with limited edition Trident gum wrappers that have her signature & sketch on the inside, and prizes for those who get the rarest sketch wrappers.
Mondelez Brand
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