Produce a fully animated video to introduce new members to the benefits of the Advance Professional's ProRewards Loyalty Program.
Advance Pro has a simple, but strong promise: professional quality parts, service, and solutions dedicated to the professional shop. You may be familiar with Advance Auto Parts, but you probably don't realize they actually have a division called Advance Professional, or "Advance Pro," which is the largest automotive aftermarket supplier, and has the broadest availability of import and domestic parts. Advance Pro offers more than 900,000 products from their extensive network including Carquest Auto Parts®, WORLDPAC®, and Autopart International®. Their promise is simple, but strong: Professional quality parts, service and solutions dedicated to the professional shop. On top of all that, their ProRewards Loyalty Program allows auto repair shops and other professionals to earn points by purchasing the products they need & redeeming those points for exclusive deals, and that's what this is about.
For this project we are looking for an animator to create a straight-forward but captivating video - up to 1:30 - letting current and potential customers all they need to know about the Advance Pro's ProRewards program. The key thing is that the loyalty program helps shoppers save money and earn points when purchasing ProRewards eligible products in-store or online, and that they can then redeem their points for valuable offers like tools, equipment, training courses, gift cards, and additional fun prizes.
The video should focus on the three main pillars of the program - Enroll, Earn, & Redeem - by demonstrating how to enroll, highlighting the ease of earning points, and outlining potential benefits when redeeming those points. We will also need one :20 cutdown for each of the three pillars. You can learn more about how the program works and potential benefits by visiting the Background.
The tone and style should feel similar to their current Advance Pro explainer video and avoid any "cutesy" visuals, while finding creative ways to approach the messaging. The sponsor has mentioned the videos should not feature any people or humanoid figures, but should lean into the use of graphics and clever uses of typography. Apart from that, the animation and editing style of these videos is entirely up to you, so if you think kinetic text, sound effects, highly detailed renders, a heads up display graphic, or a straight view of a mouse cursor across the site with powerful VO will be the most effective approach, we want to see it!
For your pitch, you should include style frames that demonstrate the type of animation style you'd like to use. This video will be the main reference for the rewards program, so it should be attention grabbing and engaging, but also clear, and straightforward to effectively convey he ease and benefits of the ProRewards program.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 8 total video assets.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE:
TONE/FEEL:
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
KEY MARKETING MESSAGES:
PROREWARDS BENEFITS:
HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.