Singles! If you or someone that you know has a TikTok or Instagram channel with at least 10,000 followers, submit to produce an authentic video that creates awareness and excitement around the Match “Adults Wanted” campaign, and post it to your own channels.
Match has lead the online dating movement since 1995, from the technology to the culture, and now they're standing up to say that emotional maturity is sexy. They believe that adults date better, and they're telling singles to "do you until you find someone worth doing." Match is constantly evolving their platform to empower single people to take dating into their own hands and date healthy, and that's what "Adults Wanted" is all about. With this project, they're looking for up to 5 people with a significant social media following to create and post a video about modern dating to increase the awareness behind this movement.
The goal of your video will be to create excitement around the Match "Adults Wanted" campaign and encourage downloads of the Match app. It can star you or someone you know so long as it me It's important to note that while we want emotional maturity this doesn't mean it should be somber or melodramatic, we still want to encourage mature adult singles to have fun and let loose. Invite viewers to approach dating in an empowering way, and show them how Match fits into this equation. Overall, the concept behind your video should be entertaining and humorous. Most importantly, it should be authentic and relatable to you or your talent's personality.
Match is looking for someone with at least 10,000 followers on either Instagram or Tiktok, and we'd love for you to submit yourself if you have a following, but we understand that might not be the case, so it could be a friend, or it could be talent that you source. Whomever it is appearing on screen, they MUST live in the US or Canada, and have the Match app and be a member at the time of filming. You should also keep in mind that that person will need to agree to post on their own channel. If you have access to multiple talent options, feel free to pitch multiple times with different talent, as Match is open to greenlighting more than one pitch. In terms of casting, Match is hoping to find at least a few people in the NY metropolitan area as they host events they'd love to invite you to; however living outside of the area will not be a dealbreaker. Talent, however, should be between ages 30 and 49. So long as they meet the above stipulations, we're not looking for any particular follower base: talent could be standard influencers, comedians, actors/actresses, or foodies. The category they focus in isn't important so long as they have an engaged audience and are willing to post in partnership with Match.
For your pitch, you must include your proposed talent (if that's not you), and please be sure to include relevant social handles for Instagram or TikTok. Talent will be one of the top considerations when Match makes selections. We're anticipating the we'll greenlight up to 5 submissions, with the possibility that, if we see a lot of great options, Match may greenlight significantly more.
Check out more information about the "Adults Wanted" campaign and relevant messaging in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES:
TIMELINE: HERE
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE: Adult singles between the ages of 30-49
TONE:
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
TARGET CAMPAIGN AUDIENCE TAKEAWAYS
ADULTS WANTED CAMPAIGN OVERVIEW
‘Adults Wanted’ is a rally cry for adult singles who are fed up with dating red flags and are ready to date other emotional mature adults on Match because Adults Date Better.
What happened to dating? It seems there are endless horror stories, and very few happy ones. That’s because there’s a big difference between someone who dates, and an adult dater. When you date an emotionally mature adult, you’re free to be yourself and let go in ways you never could. So date an adult who remembers your coffee order. An adult who openly communicates and cares about your boundaries and needs. Date an adult who isn’t afraid to “ugly laugh” in front of you. Because when you finally date adults only, good things come your way. It’s time to ignite hope and optimism back into dating. Match will get you there.
ADULTS WANTED HEADLINES & TAGS
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use any music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above. In this case, you may also use music from the TikTok commercial use music library.
If you choose to use custom or original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.